NERDGASM @ GW

An inspirational talk by BBH’s John Hegarty at the 2011 Cannes Lions

“Recent years have seen an explosion of male joblessness and a steep decline in men’s life prospects that have disrupted the “romantic market” in ways that narrow a marriage-minded woman’s options: increasingly, her choice is between deadbeats (whose numbers are rising) and playboys (whose power is growing). But this strange state of affairs also presents an opportunity: as the economy evolves, it’s time to embrace new ideas about romance and family—and to acknowledge the end of “traditional” marriage as society’s highest ideal.”

Ever want to know what consumers are doing? Or even better….what they are about to do?   Google can tell you.  

Google is the ‘the database of intentions,’ because search queries provide insights into people’s interests, intentions, and future actions.

“Werner Vogels, Amazon.com CTO, gives a talk at HackFwd’s Build 0.7 event in Berlin on the how and the why of Amazon’s cloud business. In the talk, Vogels covers Amazon’s history, design principles and learnings from building a world-changing cloud services business. Watch the video for the entirety of the superb talk.”

As the Chinese, the proverb says: 對症下藥 [duì zhèng xià yào] (to prescribe [the right] medicine according to the symptoms of the illness)

But one thing has not changed- the need for there to be an added incentive. 

Ever wonder how many people in India use Apps? Or how many people in Switzerland have bought makeup from their smartphones? 

Then this is the tool for you.  

Once, experts feared that young children exposed to more than one language would suffer “language confusion,” which might delay their speech development. Today, parents often are urged to capitalize on that early knack for acquiring language.